Users will soon have a new feature that enables them to reduce the volume of AI-created videos appearing in their feeds. This move comes as the service disclosed that it currently hosts more than 1 billion AI-generated clips.
Trial and Implementation
This change is being tested over the coming weeks before a full-scale release. This shift coincides with a increase in AI content, driven by recent AI video creators.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding content creators on a competing service exclusively feature content made by AI. A considerable share of this content is deemed low-quality AI content, a label for inferior, bulk-generated content that is frequently absurd or bizarre.
“We know from our community that many people appreciate content produced via AI tools, including digital art to science explainers, and we aim to give people the power to adjust the amount of that, based on their own likes,” commented a company executive.
AI on the Platform
TikTok announced that there are currently 1.3bn videos on its network identified as artificially created. Collectively, in excess of 100 mn media items are submitted to the app each day, making AI content a limited percentage of its overall inventory.
User Control Features
Users will be in a position to reduce or increase the volume of AI content they view by opening the “manage topic” feature in the app and selecting AI-made media. Additional categories that are already be adjusted under the setting encompass politics, style, aesthetics, and choreography.
Platform Guidelines
Its policies require users to identify “realistic” artificially created content, and it forbids dangerous fake videos of well-known individuals or crisis events. Any believable AI video that is unmarked can be removed under its terms of service.
Additionally, the app will from now on attach an “AI-made” watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying artificial media. This step is designed to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
The platform is additionally launching a two million dollar educational fund for experts and organizations to develop educational content about ethical AI use. This initiative will benefit charitable organizations specializing in teaching computer science.
Platform Protection
The video-sharing app has justified its content review process, amid discussion over proposals to make redundant hundreds of safety staff in the United Kingdom. TikTok is set to cut hundreds of positions in its content moderation department in London, with worker representatives and internet security professionals expressing worry that staff are being displaced by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can safeguard staff by filtering out the most harmful content prior to it is viewed by humans. The platform reported a notable drop in disturbing and violent content reviewed by safety staff over the previous year due to the use of its automated systems.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to minimize viewing of unsafe media as quickly as possible, which is the area in which a lot of the machine support is making a difference operate efficiently.”
